Business Owner, Kmackay Photography
Kathleen Mackay is the owner/operator of her photography business KMackay Photography. She specialises in a various range of areas including Corporate, Real Estate, Landscape, Social and Food photography. Initially she had the idea to become a Creative Director which led her to pursue Fine Arts at the University of Newcastle. Over those three years, Kathleen fell in love with photography and eventually graduated with her Bachelor of Fine Arts specialising in Photography.
From then, she began working full time as an in-house Real Estate photographer for PRD Nationwide. After a few years in the real estate world, she left the nine to five, opened her own business and began to work freelance full time. She has worked with some of the Hunter regions most notable companies, had her worked published in and on the cover of Hunter Lifestyle Magazine and taken part in various charity events. She has a love for the fast-paced lifestyle photography brings with it, however you will also find her camera in hand, patiently waiting for the perfect moment. Whether to capture a shot in time or record a memory that lasts for an eternity, the personal connection shared with imagery is what inspires her most.
1. What three words best describe you?
Colourful, loud and weird (in a good way).
2. What is one thing you couldn’t live without?
This is something I have wondered about a lot over the years and in all honesty it would have to be my eyesight. I have based my entire career using my vision and my entire life is nothing but seeing and capturing beautiful images.
3. Where do you see your industry heading and how have you positioned yourself to benefit from these changes?
The two big things that have happened in the photography industry would be Digital Marketing and Drone Photography. In recent years people have become dependant on their phones and use them more than any other electrical device. From this the majority of my clients have needed content for their social media channels in order to promote their business in the digital world. I have ensured to place myself in a position to understand the correct target market, which platform they will be used and the various shots the client will need. For example I often not only capture the image to be a stand-alone, but so they are versatile in order to be used in platforms with different sizes such as Instagram or Pinterest.
The other major changes has been the emerging trend of Drone Photography. It is a brand new perspective to shoot from and everyone is loving it. Not only is it used for Real Estate, but it is also gaining popularity in Landscape photography. For 2019 one of my goals is to gain all the needed qualifications that will allow me to fly a drone for commercial use.
4. What characteristics do you think an individual needs to be successful in your profession (or in general)?
I believe you need to be approachable, patient and kind. Almost every person I have worked with struggles with having their photo taken or will try and rush to get it over with as fast as possible. From this I like to make sure my clients are comfortable and happy so that it will be reflected in every shot. Being a goofy and talkative person also helps clients to relax and enjoy their time.
5. Do you have a life motto/mantra that keeps you going?
“Don’t quit your daydream” – When I was most stuck on what I wanted to do in my professional life, this quote stood out and that was when I made my big decision to start my own business.