Ellie Bright is the Social Media Consultant and owner of Bright Relations, a social media marketing business focusing on social media strategy and management for small to medium sized businesses along the East Coast.
Ellie commenced working in the communications and marketing industry at a local public relations agency as an intern at the beginning of 2018 while undertaking a Bachelor of Communications, majoring in Public Relations at the University of Newcastle. By the time Ellie completed her studies in 2019, she was working as a full-time Account Executive.
Ellie has always loved digital marketing and halfway through 2020, she decided to make the jump to marketing, working as a Digital Specialist and Account Manager at a local digital marketing agency. This allowed Ellie to diversify her skills from public relations to become a well-rounded digital marketer. Ellie’s prior experience means she is able to incorporate her public relations skills into marketing efforts and campaigns.
What motivated you to create Bright Relations?
I decided to create Bright Relations as I saw a gap in the market from what small to medium-sized businesses were realistically able to afford when it came to social media marketing and what large agencies were charging. My ethos is pretty simple – I work with my clients to determine what they need in terms of social media marketing, what others in their industries are currently doing and where they need to be, to be seen by their target audience – this industry is built on the creation of solid, transparent relationships!
What motivates and drives you?
I think my biggest motivator for me to succeed professionally and personally is the fact that I am so lucky to be building my dream life, where I get to do a job that I love and work with amazing clients every day. The biggest driver for me is that I am so passionate about the digital marketing sphere and I am always looking for the next and new challenge when it comes to the crazy world of digital!
What characteristics do you think an individual needs to be successful in your profession (or in general)?
To be successful in my profession I think you need to be a very hard worker, who is a great communicator and most importantly a kind, honest person. I think you also need to stay focused and in your own lane and not get caught up in what everyone else is saying and doing. It’s like the old saying: what other people think and say about you is none of your business – stay true to yourself and amazing things will follow.
What three words best describe you?
Kind, Determined, Ambitious.
Where would you like to be in 10 years?
In 10 years I would like to be running a successful, all-encompassing digital marketing agency, working with clients around Australia with an amazing team of professionals and industry experts. As cliché as it sounds, I also hope I’m happy, healthy, have ticked a few more places off my travel bucket list and continue to broaden my knowledge of the digital marketing world (whatever that may look like!)
How do you define success?
I define success almost like a synonym for happiness. I think that if you are happy, content and continually growing in both your professional and personal life you can be the most successful person standing in a room. I think success is really being able to get to a point where you are able to see all the abundance in your life and being grateful for every win, whether it be big or small!