Mezzanine are the Hunter’s leading Strategic-Creative Conscious Branding Practice, allowing organisations the opportunity to move to the next level of growth and effectiveness.
Many companies approach marketing from the outside-in. They focus on each individual experience (for example marketing collateral, website, campaigns etc.) and wonder why there is a disconnection and no coherent message. Their individual experiences aren’t anchored to a strategic positioning. We work from the inside out to uncover, activate and nurture inspiring brands that people can believe in, which leads to engagement, desire and loyalty.
Brand Purpose & Strategy In order to build a conscious, meaningful and magnetic brand, you first need to uncover your purpose as a company, and understand how it relates to the needs and wants of your customer.
Visual Brand Identity and Design Through visual communication and messaging, we help companies express their brand purpose and character across every touch point. We ensure your visual brand identity places you in a strong position, reflects who you are, and is flexible enough to evolve and remain relevant over time.
Brand Experience Experience is everything – every touch point, whether online, social media, advertising or face-to-face, will affect your customer’s opinion of your brand. Today customers expect honesty and transparency. The most loved brands inspire by creating active, meaningful and evolving relationships with their customers through a blend of clearly connected products, services, interactions and experiences.
Over the past decade, Mezzanine has used their methodology to create and deliver strategic-creative solutions for many clients including The Salvation Army Employment Plus, Grocon, Compassion Australia, Johnson Property Group, Austability, White Magazine, Banlaw, St Philips Christian College, Lawler Financial Services, Computer Systems Australia, Boyce Chartered Accountants,Hunter Christian School and most recently was behind the re-brand of Newcastle & Hunter Junior Chamber to Hunter Young Professionals.