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Anna Farthing

Image sourced: Newcastle Herald

Founding Director, Doughheads

Anna has been cooking up a storm for the last 6 years and has recently opened the doors to Doughheads flagship store in the Junction.

Doughheads had a humble beginning starting in Anna’s home kitchen, making baked goods for the markets and now has a 60k strong following on social media and Anna is embracing the title of chief troublemaker for the doughheads tribe, something that people far and wide come to experience for themselves.

How do you manage your work/life balance? (also a Mumtrepreneur)

There is no such thing as work/life balance, I believe that it comes down to how you blend what you do. Balance is overrated so instead I aim to have clarity about what is happening right now and be present in all that I do. I have four children and it is easy to be consumed wholly and solely by the business even when I am home and ‘switched off’ my mind will still be in the business. With the help of listening to the likes of Lisa Messenger and Emma Isaacs via podcasts I have found a way to make my children be a part of the business to create that blend.

What advice would you give other aspiring business owners based on your journey?

Just start. There is never going to be a right time, bills are always going to come in and you are always going to need an income. It is so important to invest in yourself to find your why, I highly recommend Simon Sinek’s TED talk ‘Start with Why’ for those on this journey. It is invaluable to your personal and business development that you know and understand your why as this will help you decide what call to make when opportunities arise and hard decisions need to be made, you will be able to ask yourself ‘Does this opportunity align with my why’. Get a really good team of advisors and never stop learning, every experience is a chance to learn and I believe there is no such thing as failure except the failure to learn. Use these to your advantage.


Where do you see your industry heading in Newcastle and how have you positioned yourself to benefit from these changes?

I see the hospitality industry bringing a craft of what they do to the forefront. Patrons want to be able to know where their money is going, indulge a little in a hand crafted product, love the experience and be able to share that with others which will leave them anticipating their next experience. Hospitality can be all take and no give but by providing an experience for our customers we are able to give them more than just a doughnut and allow them feel like they belong to our tribe.

What motivates and drives you?

To keep moving and creating. The thing that scares me the most is to wake up and not be excited about the day I have planned. If my day begins with the thought ‘its ok, I will just get through this day’ then it is time to change.


What characteristics do you think an individual needs to be successful in your profession?

Business owners need to be willing to make mistakes and learn very quickly. You need to be able to choose an idea, run with it and reassess quickly if that was a good or bad move and adjust accordingly in a timely fashion. You need to be ok with looking like a fool, I was able to negotiate my first lease agreement to terms I was happy with simply because I was bold enough (or naive enough) to think that I could. If you are willing to hear no then you can ask for a lot more and this is a very empowering place to be.

Where would you like to be in 10 years?

Continually growing my business knowledge and personal brand. I would love to use my experiences, knowledge and passion to be able to empower people in their own journeys.

Image sourced: Newcastle Herald

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